When one of your customers interacts with your media library, this little set of conversational turns is a client journey in miniature that mimics and shapes their entire relationship with your brand. Speed to content satisfies your client, but it is not the only thing that is going on. This little interaction is footstep in lifetime loyalty and influences all future recommendations they may make to others.

Human evolution has made voice to be our most effective method of communication. We are hardwired to use all our senses so it’s not hard to predict that most of our digital screens will include voice functionality in the future. Since having conversations with these technologies will be inevitable, we have a great opportunity to build the next generation voice solutions with a bit of love.

Conversational AI is the new platform on which the verbal dexterity of your bots may hold the keys to unique long-term relationships which open out into multiple businesses. Imagine an experience of media discovery which not only satisfied and delighted but connected and edutained for good measure. What if the brand’s role is now to listen to us and not only expect admiration and loyalty?

The Past Doesn’t Always Define the Future

Thanks to the fast advancement of technology, passive entertainment is already becoming less passive, more interactive, even intelligent by offering us personalised choices. Streaming platforms like Netflix, Spotify and Amazon Prime collect and analyse our past behaviours data to predict our future choices

Jings article covers the importance of questions and phrasing when building models to enhance conversational voice experiences.

Voice interfaces can allow brands and organizations to literally ‘be other people’ – to not only understand what customers, patients and citizens are saying but to anticipate what they are feeling. Facework may seem remote from coding algorithms but its essential signals are universal, given our very human natures.

The world, as someone said, is not made of atoms but of stories. Most of those stories are not written but spoken, and indeed many of them are unspoken. As the metaverse becomes the storyworld for the economy (if not yet society), let’s consider the role of conversation (literally living with others) in that universum. Conversations in the metaverse take place between humans and humans, humans and their machines, and also between machines themselves. Let’s consider that middle variant.

This first blog takes a deeper look at how we communicate using voice. It’s a fascinating look by Dr. McCabe at the structure of language and reveals some key insights into our thinking and approach in area22.